AI & the Future of Marketing: Harnessing Generative AI to Stay Ahead

Marketing Mondays (14 Oct 24): AI & the Future of Marketing: Harnessing Generative AI to Stay Ahead

Date and time

Mon, 14 Oct 2024 5:00 PM - 6:00 PM GMT+8

Location

BLOCK71 Singapore

71 Ayer Rajah Crescent #02-01 Singapore, 139951 Singapore

Refund Policy

Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.

Agenda

5:00 PM - 5:40 PM

Chat about AI & the Future of Marketing

Prof. Aleks Farseev

5:40 PM - 6:00 PM

Q& A, Coffee Chats, and Networking

About this event

  • Event lasts 1 hour

Join us for Marketing Mondays @ Block71 (14 October 24'): AI & the Future of Marketing: Harnessing Generative AI to Stay Ahead on Mon October 14th, 2024 at 5 PM (SGT) hosted by Prof. Aleks Farseev and John Ng.


About the Event:
This fireside chat provides a broad yet insightful exploration of the intersection between AI, marketing, and the future, engaging both technical and leadership perspectives.

Discussion Points:

  • The Role of AI in Modern Marketing:

How is AI transforming the marketing landscape today?

Key AI tools that marketing agencies are using to deliver value.

  • Generative AI: Game Changer for Creativity:

How is generative AI influencing creative processes in marketing?

Examples of successful campaigns leveraging generative AI.

Balancing creativity and automation—where do humans fit?

  • Data-Driven Personalization & AI (SOMONITOR Case):

How AI is enhancing personalization at scale.

Challenges in utilizing data while maintaining privacy.

  • The Future of Marketing with AI:

What trends should marketing agencies prepare for in the next 5-10 years?

The potential of AI for predictive analytics and consumer behavior insights.

  • Leadership in the Age of AI:

How marketing leaders should adapt to the rise of AI.

Cultivating AI talent within organizations to stay competitive.


About the Speaker:

John Ng, a veteran with over 25 years of expertise in advertising, media, and marketing, is the Group Managing Director of One9Ninety and Narrators, helping brands build trusted stories. Formerly the Managing Director of Gov@Publicis, he led a 50+ team, delivering award-winning public sector campaigns. John advocates for tech-driven brand connections and supports startups as an angel investor. He’s the author of Lead the New Asia, a martial arts instructor, and a Level 2 mentor with Mentoring SG. He also serves on the marketing committee for Make A Wish Singapore.

Tickets

Frequently asked questions

Who should attend this event?

This event is designed for Digital Advertising Agencies and Data-Conscious Consumer Brands seeking to enhance their strategic decision-making, pitches, and planning by gaining insights into their competitors' communication strategies.

Why are you organising these?

We think it's unfair to keep our insights about advertising systems to ourselves, especially since we're not restricted by NDAs or non-competes, having never worked at Google or Meta. Our event in Singapore is a catalyst for community building aiming at free marketing knowledge exchange.

Do I need to pay to attend?

The event is free, but we are buying pizza, and providing the hall, and coffee when we get enough donations, so you are encouraged to donate if you find our marketing movement meaningful.

Will it be recorded?

We record some events, it depends on the topic and its applicability to the broader internet audience. We encourage you to attend in person, nothing can replace the life Q&A and networking we could have at cozy Block71 @ Ayer Rajah One North.

When is the next event, I can not attend this one.

We aim to organize Marketing Mondays once a month on a chosen Monday, subject to the venue availability. Keep an eye out for upcoming events on Eventbrite or through our mailing list. To join our mailing list, email us at ask@somin.ai with your name, company, job title, and the word "Subscribe".

Tags

Organised by

SoMin.ai

The Organizer:

SoMin.ai is an Artificial Intelligence-Powered online platform that combines Advanced Data Analytics and Behavioral Science to study data available on Social Media for helping advertisers to Reduce Costs and Increase Sales by Conducting best-performing Social Media and Influencer Marketing CampaignsThe Speaker:

Professor Aleks Farseev is an Entrepreneur, International Keynote Speaker and the CEO of SoMin.ai, the Social Media Marketing platform driven by AI and the Big Data. Known to be an expert in Digital and Influencer Marketing, Aleks has also co-authored over 20 scientific publications in international peer-reviewed journals and conferences. Aleks holds a Research Professor position at ITMO University and had successfully conducted university courses and training sessions on Digital Marketing, Influencer Marketing, and AI Technology.