Lunchtime Talk: Attract, Engage, Inspire: The Winning Approach to Content & Commerce


Join us for our Lunchtime Talk series that brings together our corporate partners to hear game-changing startups share their ideas, insights, and approaches. Be inspired by our resident innovators!

In today’s retail world, discovery, research and purchase are part of the same process. The distinction between sales and marketing channels is quickly vanishing, resulting in a collision of content and commerce.

Green Park Content has devised the best practices to naturally connect content and commerce through data-backed insight and technological platforms to ensure a smooth, complication-free customer journey

Join Sven, as he walks you through this new approach that provides retailers and brands with an arsenal of new and exciting ways to acquire, engage, convert and retain customers.

The session will cover these key areas:

• Best practices on blending content and commerce

• Insights into the content and commerce play books of leading retailers and brands

• Technology and platform recommendations for supporting a balanced content and commerce strategy

Agenda

12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End

About the speaker

Sven Lung, Executive Chairman, Green Park Content

About the company:

Green Park Content is a global tech-oriented brand publisher that connects brands and people. Brand publishing defined as the production, management, distribution, and optimisation of marketing and sales content at scale has become essential to the future growth of every business, and critical to the success of every CMO.