Lunchtime Talk: Location Intelligence to Measure, Reach and Engage Real Consumers on the Move

Traditional media spend - Newspapers, Radio, TV - is in terminal decline. Advertising has evolved to reach "moving" and "connected" audiences. Meanwhile, outdoor media and activation spends are on the rise. They are both designed to reach audiences outside their homes, where they spend most of their time.

However, offline media spend suffers from a lack of measurement and automation. Brands can access multiple data points about online audiences but offline interactions remain a guessing game. What type of audience did your billboard reach? How much store traffic did a billboard generate? How can you digitally measure in-store promotions? Billions of dollars are spent on brands' offline activities including outdoor advertising, events, and retail promotions - without measurement. The answers lie in measuring the digital footprints left by physical interactions.

Learn from Srikanth Ramachandran, founder of Moving Walls, on the future of offline media and how brands can leverage location intelligence to optimise physical consumer interactions.