MRANTI Webinar: Unlocking IP Potential & Profiting from Innovations

SESSION DESCRIPTION

Iconic brands like Nike, Airbnb, McDonald’s, and Starbucks all began as startups and have since grown into global powerhouses. One key factor in their success was their effective use of Intellectual Property (IP) rights. By strategically managing their IP, they were able to protect their innovations, differentiate themselves from competitors, and create valuable brand identities.

Join us to learn the essential aspects of IP protection and its impact on your business success. This webinar will teach you how to secure your IP rights, create new IP assets, and make more money from your innovations. Whether you're a researcher or running a startup, this session will give you the insights and tools to manage your IP effectively. Boost your startup's potential by understanding and using your IP – get up, stand up, and start up with confidence!

The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.

KEY TAKEAWAYS

• Discover how researchers, university startups, and SMEs can protect their Intellectual Property (IP) rights and create additional IP assets.
• Explore strategies to optimize revenue from your IP, ensuring business growth and sustainability.

COURSE BREAKDOWN

• 75 minutes presentation
• 15 minutes Q&A

WHY JOIN US?

“Very helpful and informative. Innovative platform. I learned many things that I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools & resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

SPEAKER

AMIR MURSHIDI

Assistant Manager of Trademarks & Designs Division, KASS International Sdn Bhd

Amir joined KASS in 2012, after having worked with a major Global Business Services organization, where he helped clients from diverse backgrounds find solutions to improve efficiency in their companies. He recently completed his Bachelor of Jurisprudence (External) with honours.

Using his prior experience to his advantage, he assists with supervising and managing the trademarks, industrial designs and franchise team at KASS, in addition to overseeing the

docketing team. Apart from dealing with the searching, registration and prosecution of trademarks and industrial designs, he also provides advice on franchise and copyright matters, as well as on issues relating to trademark registrability and objections in all ASEAN countries.

Amir has written numerous articles on IP and conducted several talks on the role and importance of trademarks, in both English and Malay.