Search & Scale Workshop

The workshop that fixes.

"My site's getting zero traffic despite all the SEO effort..."

If you’re a business owner who has hired agencies or tried doing SEO yourself but got no results… this will change everything.

Why your SEO is dead on arrival (And what to do)

You’ve heard it all before: “Just create content!”

So, you roll up your sleeves. Hire agencies. Spend hours crafting epic, essay-length articles to make your high school teacher cry joyfully.

And then…

Six months later, your 🔥 masterpiece is buried deep in the graveyard of Google — Page 2.

uch.

All that time. All that effort. Now you’re ready to shove your MacBook straight into the nearest bin.

“I did everything right!”

✅ Long-form content? Check!
✅ Perfect SEO structure? Check!
✅ No AI-generated content? Check!

Still… crickets…

So, you start thinking, Maybe the SEO gods just hate me.

Here’s the real truth no one’s telling you:

Most SEO fails because they don’t share ORIGINAL ideas.

It’s not enough to churn out content that’s “good enough.” Yet that’s exactly what most people do:

❌ They use AI, resulting in only more boring, rehashed content.
❌ Hire agencies that don’t give two hoots, and pump out generic, soulless content.

No wonder, SEO never worked…

Why do some websites dominate search (And what you can learn)

There are thousands of recipe websites on Google.

Why does The Pasta Project take the top spot for searches like, “how to cook pasta vongole”? (See below)

Let’s break it down.

When you study Jacqui’s content (she’s the founder), here’s what you’ll notice:

It’s personal. Jacqui writes from her perspective. She’s not reiterating facts taken from other sites; she’s sharing her real-life experience.

It’s real. She doesn’t just talk about making pasta—she cooks it. She snaps her photos, details the process, and even shares her preferences.

It’s engaging. The content feels alive. It’s not another bland article stuffed with keywords. The writing makes you want to keep scrolling, reading, and even… start cooking.

And here’s another thing –

Scroll down, and you’ll see comments – LOTS of them. And guess what? Jacqui responds to her readers. She invests time to build relationships, not just rankings.

Compare that to the generic, 3,000-word “SEO-optimized” article, filled with stock images.

The point is… the content took work and time to do.

The Pasta Project’s content stands out because it takes work.

Jacqui buys the ingredients. Sets up her props. Cook the dish. Shoot the photos. Shares her unique perspective. And stays active in the community she’s built.

That is why The Pasta Project dominates the rankings.

Why does bad SEO advice persist?

Go online. Ask someone at a business event. We keep hearing the same broken advice, over and over.

“Create more content!”
“Do keyword research!”
“Focus on LONG-TAIL keywords!”
“Optimize for LLMO!”

(Wait… what even is LLMO?)

Here’s the thing: Most of this advice comes from people who have never ranked a site, let alone made money from it. (Why am I even listening to you?)

OK, to be fair. Maybe some advice you’ve heard is true. But what do most business owners do with ALL this information?

Overloaded, and tired… they do nothing.

Analysis paralysis.

Overwhelmed by 1,000 things to do and with no direction, most business owners throw their hands up in the air – and give up on SEO.

So we started asking a different question.

What if we could get someone with years of SEO experience?

Someone with the battle scars, to show businesses how to grow & scale with SEO?

INTRODUCING SEARCH & SCALE WORKSHOP

“We got the guy who generated over $1M a year with SEO… to fix your SEO”

In the past 7 years, Dean Yeong led a content team at Sumo.com and built the AppSumo blog, generating a 6-figure monthly recurring revenue with SEO. At the same time, he was awarded as a Top Writer on Quora – twice, receiving 30 million views on his content.

Safe to say… Dean knows content marketing & SEO.

Somehow, we managed to convince him to share everything he knows in a rare, one-in-a-while workshop.

What you’ll learn

• Proven principles to outshine 95% of SEO consultants
• How to outsmart big competitors with limited resources.
• The “Change” Framework: Turn doomscrollers into eager buyers.
• Become an authority in even the most crowded niches.
• The 3B’s System to amplify your content and reach thousands.
• Why promoting "ideas" beats promoting content—and how to make your ideas better
• Quick On-Page SEO fixes for immediate ranking boosts, no tech skills needed.
• The Zig-Zag Link Method: Build backlinks that push you to the top of Google.
• Exclusive case study: How one content piece generated millions—and how to replicate it for your business.

And more…

This ain’t a lecture…

No sir.

When you sign up for any Daily CMO workshop, you’ll get to work. Because that’s where the magic is.

We can reveal the secrets. The strategies. The sauce. But the ONLY way to get the gold, is to do the work.

Well, lucky you. The workshop is designed to get you taking action immediately – as soon as on the first module.

Program Syllabus

The workshop covers 4 key SEO pillars, taught with practical methods and supported by actionable checklists

1.0 - Mastering SEO Fundamentals

• Understand how Google works: bots, algorithms, and search intent.
• Identify core keywords and optimize for SERP visibility.
• Improve site speed, UX, and page depth.
• Set up Google Search Console, Bing Webmaster Tools, and Google Analytics.
• Use the right SEO plugins and ensure your site is HTTPS secure.

2.0 - Effective On-Page SEO Techniques

• Learn how to craft meta titles and descriptions to boost SERP performance.
• Understand how to use canonical tags to resolve duplicate content issues.
• Discover how to create simple, SEO-friendly URLs for higher rankings.
• Master how to structure pages with subheadings and clean HTML.
• Learn how to optimize images with alt text for accessibility and SEO value.
• Find out how to conduct on-page SEO audits and analyze page speed efficiently.
• Implement steps to improve loading times and enhance user experience.
• Learn how to refine Product Detail Pages and blog posts for readability.
• Discover how to build and manage internal and external links.
• Understand how to apply advanced techniques like rich snippets.
• Learn how to include reviews and “People Also Asked” sections.

3.0 - Impactful Content Creation

• Understand why content is key for SEO success and higher search volumes.
• How to capture prospects early in the funnel to build authority for your brand.
• Create evergreen content to attract backlinks and enhance PDP SEO.
• Identify content needs for every stage of the customer journey.
• How to conduct keyword research using free and paid tools.
• Analyze competitors with practical tools and techniques.
• Master the Skyscraper Technique to create standout content.
• Craft stories and case studies that are clear, actionable, and engaging.
• Create impactful content with a four-level strategy.
• Develop content briefs using templates and AI tools.
• How to Include calls-to-action based on customer journey stages.
• Learn how to apply advanced techniques like topic clusters to boost SEO.

4.0 - Amplifying Content Distribution & Reach

• Learn how to multiply your content’s reach by promoting ideas, not just content.
• Discover how to backlinks with effective distribution techniques.
• Find out how to amplify the impact of content with strategies most marketers overlook.
• Master how to build, borrow, and buy to ensure your content gets noticed.

4.1 – Build

• Learn how to grow an email list to share content directly.
• Find out how to share content repeatedly on social media for consistent exposure.
• Discover how to repurpose content into new formats for extended reach.
• Understand how to strengthen internal links for better visibility.

4.2 – Borrow

• Learn how to leverage guest posting to access new audiences.
• Find out how to appear on podcasts to share your expertise.
• Discover how to use the Skyscraper Technique for effective outreach.
• Understand how to gain backlinks through unlinked mentions and digital PR.
  

4.3 – Buy

• Learn how to use paid ads effectively for high-value products or services.
• Find out how to promote content with tools like QuuuPromote.

How the workshop works

Physical In-Person
Start with a full-day in-person workshop on 15th January 2025. This is the main part of the workshop.

Check-in online
Follow the implementation plan over the next few weeks, and share your progress with the rest online.

Weekly accountability
Get your website ranked with our accountability check-ins and post-workshop support.

Meet Your Instructor

Dean Yeong

Ex-AppSumo Growth Product Manager | SEO & Content Strategist

Dean Yeong is a seasoned digital marketing strategist with over a decade of experience helping SaaS and e-commerce brands grow through SEO and content marketing. As the former Growth Product Manager at AppSumo and Sumo.com, he built their blog from scratch, driving 120,000 monthly organic views in just 12 months and generating USD six-figure monthly recurring revenue.

He also worked beside 8-figure entrepreneur and marketer, Noah Kagan, helping him publish on Inc. and Business Insider, ranked a Malaysian e-commerce brand #1 in key search terms in 5 months, and achieved over 30 million organic views as a Quora Top Writer.

Dean’s workshops are designed to provide practical, hands-on strategies that deliver results. Whether it’s learning quick SEO wins, crafting high-converting content, or scaling organic growth, his expertise ensures you leave with actionable insights to take your business to the next level.

Backed by our no-brainer guarantee

Okay, listen up.

We guarantee you’ll love the workshop, or we’ll refund your fees and let you take back every resource and material we share…

But that’s just the start.

If you attend the workshop, apply the strategies, and still don’t see explosive growth in your business…

Here’s what I’ll do:

I’ll refund every cent you paid for the workshop AND cover your “day rate” for wasting your time.

Just reply to the email or call the number on your receipt, and we’ll make it right – no questions asked.

Sound fair?

If your ears are perked up and this sounds like a no-brainer, go ahead and secure your seat now.

You’ve got nothing to lose—and a whole lot to gain.

But I run a business… and I’m busy

Most business owners who outsource their SEO to an agency get badly burned…

How do we know this? Because as a business ourselves, we do plenty of outsourcing. (See below for a content piece we outsourced to a writer in Germany!)

That’s the beauty of SEO. You can (and should) outsource parts of it – while you, the business owner focus on revenue-generating activities.

Here’s the kicker: You need to know how SEO works before outsourcing or delegating any task. Plus, you need to know if an agency or freelancer isn’t scr*wing you over with their work.

Search & Scale includes a “Delegate & Done” module that shows you how to effectively outsource your SEO and provides you with the tools to do so.