Strategic Account Management Essentials Workshop in Buffalo, NY

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Course Delivery: Classroom

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Overview:

Account Management plays a critical role in building and maintaining customer relationships while driving sales growth. In this 1-day Account Management Training Course, participants will develop essential skills to enhance customer relationships, identify business opportunities, and manage key accounts effectively. This course is designed to equip account managers with the tools to handle client interactions, increase sales, and improve overall business performance.

This training is ideal for anyone working in an account management role or in a related sales function, providing a structured approach to client engagement, performance monitoring, and sales strategy development.

Key Course Topics

• Introduction and Objectives
• Account Management vs. Sales Techniques
• The Organisational Perspective
• Roles and Responsibilities of Account Managers
• Key Competencies for Account Managers
• Types of Key Accounts
• Portfolio Analysis
• Setting Performance Metrics
• Measuring Performance
• Key Account Plans

Course Features

At the end of this course, participants will be able to:

• Build and manage customer relationships that drive sales performance.
• Demonstrate key competencies for successful account management.
• Conduct a portfolio analysis to identify and prioritize key accounts.
• Measure and track key account performance through various business metrics.
• Implement effective account management strategies for business growth.

Who Should Attend?

This course is suitable for:

• Account managers
• Sales professionals
• Anyone interested in learning account management skills and improving their ability to manage key accounts.

Certification

You will receive a Course Completion Certificate from Mangates upon completing the course.

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Course Contents:

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