Workshop: Student to Entrepreneur - Mastering B2B Marketing

Introducing an exciting workshop for colleges and universities in Malaysia to help turn their students into entrepreneurs.

Do your students have great business ideas or products/services to offer but struggle to find the right audience? Do you want them to learn how to position, market, and grow their products and services? Organize this crisp yet exciting workshop at your college for your students where we guide them through the essential B2B marketing strategies to turn them into entrepreneurs.

With the advent and growth of AI, it has become a necessity for students to understand marketing and the market or else they will not be able to create solutions which people are willing to pay for.

Brought to you by FIRE with Founders, this 2-hour intensive workshop is designed specifically for college/university students who excel at building great products or solutions but need help with B2B marketing. By the end of this workshop, the students will gain a strong foundation in marketing strategies, channels, and tools essential for them to become entrepreneurs.

Agenda:

1. Understanding the market and product-market fit
2. Estimating the market size
3. SEO, content marketing & tools
4. Social media & tools
5. Community building
6. Paid ads
7. Email marketing and tools

What the Students will Learn:

• The Entrepreneur Mindset: Transitioning from a student to business leader
• Understanding Your Market: Customer personas, pain points & demand validation
• Marketing Channels for B2B Products and Services: SEO, social media, content marketing, paid ads, and community building
• Growth Hacking Strategies: How to scale without spending a fortune
• Tools of the Trade: Essential marketing tools to automate and optimize their growth as an entrepreneur.

Who Should Attend?

• College/University students building their own products/services and wanting to have an edge over others in the market.
  
  

Speaker:

Varun Poladiya, a seasoned marketing and business development expert with 10+ years of experience at companies like Google, Media.net, EduTronics, and navan.ai. Varun has worked with and optimized revenue for publishers like Ookla Speedtest, MSN, Venturebeat and several others. Varun has also learnt and taught Robotics and Vision AI to over 3500 students and educators across India, Malaysia, Singapore and UAE.

Date & Time:

Available dates: Please choose any one date between 21 - 29 May 2025 (you can suggest other dates if these do not work for your college)

Duration of the workshop: 2 hours

Location:

At your college/university in-person, anywhere in Malaysia. We shall travel to your institution to conduct the workshop there.

Fee:

RM 30 per student only!

Bonus advantage: We also run a podcast where we invite tech entrepreneurs to share their stories and knowledge. Students who have been a part of our workshops get an opportunity to share their questions in advance and have them answered by the entrepreneurs we invite during the podcast.

Minimum students required: 100

Requirements from the college/university:

• A classroom that can accommodate all the students
• Projector, screen, HDMI connector
• Students must have a computer/laptop and internet connectivity

Why should the college/university organize this workshop for the students:

• When students are able to market their services and products better, the college gets more recognition and credit.
• When the students get better jobs because of the knowledge they gather through this workshop, the credibility of the college increases and more employers are interested in hiring from your college.
• Most colleges do not teach practical knowledge and tools which people can use at work, because it is usually not included in the curriculum. This is an opportunity by which we, as experts from the industry help you bridge that knowledge gap for your students.

Institutions we have conducted various workshops at in the past:

• UniKL, Malaysia
• UCSI University, Malaysia
• Methodist College of Kuala Lumpur, Malaysia
• Cyberjaya University College of Medical Sciences, Malaysia
• INTI International University, Malaysia
• IHS Markit, Malaysia
• ESTC – Ramnagar (Uttarakhand – India)
• ESTC – New Delhi
• Sydenham College of Commerce and Economics, Mumbai
• D J Sanghvi College of Engineering, Mumbai
• Thakur College of Science and Commerce, Mumbai
• The Galaxy Education System, Rajkot (India)
• Dandekar College, Palghar (India)
• Birla Institute of Technology and Science, Hyderabad
• National Institute of Technology, Surathkal (Karnataka - India)
• Don Bosco College, Panjim – Goa
• Reva University – Bangalore
• German European School, Singapore
• Yuvabharathi International School, Singapore
• Nexus International School, Malaysia
• Tenby Schools Setia Eco Park, Malaysia
• Jain International Residential School, Bangalore
• Maz International School, Malaysia
• Greenberry World School, Lucknow (India)
• Global Indian International School – SMART Campus, Singapore
• Labuan International School, Malaysia
• SMK Sungai Pusu, Malaysia
• SMJK Chung Hwa, Klang - Malaysia
• St. Joseph’s Independent Institute, Singapore
• Viva Institute of Technology, Virar – Mumbai
• St. Willibrord Innovative School, Nallasopara – Mumbai
• AIM Salcete
• Goa Multi Faculty College, Goa
  
  For any questions, please call/WhatsApp on +918655482220 or reach us on email at varun@firewithfounders.com. To organize this workshop at your institution, please reach us on the same number or email.

Don’t miss this opportunity to help your Dev-students to become Devpreneurs! Contact us now and book your date and time slot for the workshop before all slots are booked by others!